Customer success story

U.S. Sports League

Streamlining media management for a top sports league through effortless integration, AI-driven automation, and innovative tools.

ABOUT THE PROJECT

Partnering with Vidispine, qibb transformed the content workflows for a major U.S. sports league, effectively managing the large volume of media generated by hundreds of games each season. By automating content ingestion and press conference summarization, the project significantly boosted efficiency and streamlined operations. Using qibb's low-code integration platform alongside Vidispine's Media Asset Management (MAM) system, the solution seamlessly integrated with Slack and Azure OpenAI, enhancing existing workflows with advanced automation while reducing errors and saving valuable time.

The challenge

Handling the immense volume of content generated during a sports season is no small feat. With media flowing in from field production, staff, social media, and press conferences, the manual processes of content ingestion and summarization were becoming bottlenecks, leading to errors, delays, and frustration among users. The fast-paced nature of technological innovation added to the challenge, as users struggled to keep up with new tools that required time-consuming adaptation. Additionally, ensuring selective accessibility to sensitive media assets was crucial to maintaining system security and workflow efficiency.

The solution

qibb and Vidispine developed a comprehensive solution user-centric solution that seamlessly integrated with existing workflows while introducing useful automation and system unification. To ensure minimal disruption, the solution was embedded within Slack, the league’s preferred communication platform. This allowed users to ingest content directly into the Vidispine MAM system without leaving their familiar workspace. The result was a solution that reduced the learning curve and improved productivity, enabling users to work more efficiently and with greater ease. 

Automation was a pivotal element of the solution, particularly in streamlining content ingestion. From the moment an asset was dropped into Slack, qibb’s platform automatically captured the necessary metadata, triggered the ingestion process to Vidispine, and provided a confirmation link—all without the need for manual intervention. This not only reduced the time and effort required for content management but also significantly decreased the potential for errors.

Another important feature of the solution was the automation of press conference summarization. By integrating Azure OpenAI’s advanced AI technology, qibb and Vidispine enabled the automatic generation of press conference summaries, providing staff with quick access to key insights. This innovation sped up the dissemination of information to media outlets and fans, ensuring timely and accurate reporting while freeing up valuable staff time for more strategic tasks.

This innovative project not only transformed the league’s media management processes but also set a new standard for the industry at large. The scalable automation demonstrated in this project serves as a model for other organizations seeking to enhance their content management efficiency. By showcasing the potential of AI-driven tools for content summarization and analysis, the project highlighted how these innovations can revolutionize media operations, saving time and resources while unlocking valuable insights.
Moreover, the integration of communication platforms like Slack into MAM systems fostered a more collaborative media management environment. This approach benefits broadcasters, production houses, and other stakeholders by enhancing communication and workflow efficiency, ultimately leading to a more unified and effective content management ecosystem.

Seamless Slack Integration

Allowed users to work in their preferred environment, increasing both adoption and satisfaction.

Automated Metadata Capture

Enabled accurate and efficient content ingestion, significantly reducing errors.

AI-Driven Summarization

Azure OpenAI integration delivered rapid, automated press conference summaries, saving time and resources.

Accelerated Time-to-Market

Developed the initial Flow within days, delivering instant value and quick results.

Unlocking Lost Content Value

Recovered and repurposed previously overlooked or inaccessible media assets, maximizing content value.

This innovative project not only transformed the league’s media management processes but also set a new standard for the industry at large. The scalable automation demonstrated in this project serves as a model for other organizations seeking to enhance their content management efficiency. By showcasing the potential of AI-driven tools for content summarization and analysis, the project highlighted how these innovations can revolutionize media operations, saving time and resources while unlocking valuable insights.

Moreover, the integration of communication platforms like Slack into MAM systems fostered a more collaborative media management environment. This approach benefits broadcasters, production houses, and other stakeholders by enhancing communication and workflow efficiency, ultimately leading to a more unified and effective content management ecosystem.

The collaboration between qibb and Vidispine exemplifies the power of automation in overcoming real-world media management challenges. Through seamless integration of cutting-edge technologies like low-code platforms and AI-powered content processing, the project not only streamlined the sports league’s media workflows but also set a precedent for the future of media management across industries. By embedding technology within users' preferred applications, this initiative showcased how innovative approaches can unify disparate systems, revolutionize workflows, and maximize content value for creators and audiences alike.

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